Up to 11.
Former Maryland Gov. Martin O'Malley's campaign released a new ad attacking Hillary Clinton on gun policy.
"How many senseless acts of violence do we have to endure as a people before we stand up to the Congressional lobbyists of the NRA," O'Malley says, his voice rising as he speaks. "How many more Americans have to die?"
In the ad, O'Malley's line is met with thunderous applause:
But here's how it sounded in the original clip of his speech to the U.S. Conference of mayors in June 2015. It was an applause line, but... not anywhere near as loud as the ad:
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